On any given day, the general public could spend their time, energy, and financial resources on an infinite number of activities. How does an anti-trafficking organization capture someone’s time and resources among the chaos? Even more so, how do you plan events that draw in audiences who are not aware of a specific human rights issue and therefore less likely to go out of their way for an awareness event?
Simple: plan events that naturally appeal to the general public that may have no knowledge or specific care for the issue at the time.
That’s exactly what students did at the University of Florida when they planned the International Food Festival (IFF). Since human trafficking is global issue, the students in Gators Against Human Trafficking wanted to showcase food from various countries as a way to create more engagement and awareness in the community as well as directly fundraise for an organization that was helping address the issue of sex trafficking in our community.
I believe this initiative matters because it helps to fund an organization that is fighting sex trafficking and to raise awareness for the issue of human trafficking overall. Through this event, not only do those who attend learn more about the cause, but the organizations from which we ask for food donations learn more about the issue through their contact with us.
- Laurel Stride, President of GAHT
01 : To attract the most attendance from the general public to awareness events, identify creative activities – like an international food festival – where the audience and participating partners naturally would enjoy themselves while still learning about and directly supporting the cause.
02 : Successful annual events require: clear delegation, continued working relationships with vendors and desired partners, close planning for details related to anything from budget to day-of logistics.
03 : Leverage all of the technology and tools available – especially social media platforms – that enable widespread advertising with low levels of effort and costs.
04 : Retain institutional knowledge and codify the process with as much detail as possible to accelerate the planning of the event in the upcoming years and allow for future teams to take the event to the next level